Magyon makes films and writes stories. We find an audience for every story we create, early in its development process - and develop the storylines that people love.

This is our tiny robot agent.

The Plague, The Stranger, and The Fall

Sex, drugs, and violence. Currently in development, this is a story set in a world five minutes from now. New chapter published every sometimes.

For you, from us - on Medium

It started with a dream. A nightmare.

I must have dozed off on the train coming back from Mitchel’s.

Mitch lived on the other side of the city, in the kind of neighbourhood that you normally try to avoid. Junktown, we called it. Not because it was dirty, though it was that as well, but because when RED first flooded the streets years ago — the majority of it landed in the hands of traffickers operating there. A drug lab found a way to cut the pills with other chemicals, increasing their potency. The trade-off for a meaner high was a higher price. Included was a laundry list of nasty side-effects — tax for the addicted. The comedown alone was brutal enough to make you lose your mind. Literally.

Most people carried enough supply to never have to. The world as we all saw it was largely split in two — dealers and users, and the dealers used too. A regular shit show. Rumour had it that the lab was buried somewhere in the heart of Junktown, though no one ever bothered to look for it — not even the cops. It was widely believed, and really, common knowledge, that the cops used as well — getting their supply at wholesale prices. Besides, for every cop there were twice as many pushers, and for every city — a lab, cutting their own version of RED. There was no reason not to use.

Press a button, get RED.

The purest caps came to you as if by magic. A perfect, completely decentralized system fed by crypto-currency. No one knew who was behind it, and every lab was a node in a massive network, feeding back into it.

Read on Medium
ON TOP OF ME - Short Film

ON TOP OF ME

This is our second film. At under 20 minutes runtime, it's a short comedy with just a little bit of romance. You can watch it online, where it'll be available for a limited time.

SHE lives on top of his head. That is to say the apartment above him. They're good friends. He loves her - she has no idea. Tonight - he's going to tell her.

Watch on Vimeo

Lenses vs Cameras

Story is Queen, and the queen conquers. Once you have that — here’s a primer on why choosing lenses matters more than choosing a camera.

Read more on Medium

Hollywood 2.0

Most independent production companies (and individual filmmakers) are competing with each other for the wrong thing - to be noticed by Hollywood. The industry's most demanding customer is the mainstream movie goer. She's the person Hollywood cares about the most.

Let's call her Lily.

The only competition that actually matters is for Lily's time. If she is a comic book, or an adventure movie fan - then those are probably the kind of products she will want to spend her money on. When a movie studio realizes that Lily is somewhere out there, in the entertainment market, really looking forward to the next Batman or a Harry Potter film - they make it just for her. This is called product/market fit - being in a good market with a product that satisfies that market.

Hollywood has a small problem when it comes to making original films. Because there is no way to know if anyone will want to watch them - the industry is mostly focused on making franchise films. That in itself, is not a bad thing. After all - Lily is real, she's out there, and she's exactly who they make those movies for.

The problem becomes more apparent when an original film is made. If a studio spends a modest $50 million making it, they are likely to spend that much on marketing, in an effort to fill theatre seats with people. In essence, they are trying to raise awareness for that new product, as well as find out if it will satisfy the need in the market.

Lily now has to pick what to spend her time and money on.

What if there was a way to find an audience for that original film early in its development process, instead of relying on marketing to do that? What if instead of spending that $50 million making a movie no one wants to watch, we could develop smaller parts of that storyline and know - with certainty - that an audience was there?

The answer may have been in the hands of indie studios and filmmakers all along. Those who make short-form fictional content, and those who are good at it.

Read more on Medium

Vanity

Great art lives on — free from its point of origin.

Behind the scenes, in the mad scientist’s lair, where tiny monsters hunt for harlequins — there’s a lot of trial and error. Scribbling on the margins, wrestling with the blank page, endless sketching and singing slightly out of tune to every newly written melody or riff. Just general "arrgghh I hate this, and I quit! For real this time."

Vanity is a word which adequately explains why artists often hate their past (and sometimes current) work. It is unproductive and only gets in the way of creating truly great art.

Read this on Medium

“The path of the original film is beset on all sides by the inequities of the box office, and the tyranny of franchise films. Blessed is she, who - in the name of story and good writing - shepherds the audience through the valley of sequels.”